Hi I’m Benny. I am a product designer with a background as a creative director at Edmunds/CarMax where I spent more than eight years shaping design and brand. I believe the best design happens when user needs and business goals come together. My focus is not just on visuals but on creating experiences that are clear useful and lasting.

Some highlights

• Edmunds Led the redesign of used car inventory pages which drove a 55 percent increase in engagement and a 35 percent drop in bounce rates

• Personalization Won the Peoples Choice Award for a recommendation interface built around user needs

• AI projects Built conversational tools that connected people to the right content and improved engagement

• Freelance work Helped Veggie Saver grow Amazon sales by 50 percent and triple organic traffic and redesigned Bizminer’s reporting flow to make complex data easier to use

When my clients and users say “wow” I know I've done my job. That reaction means the work is solving a real problem and creating something meaningful and memorable at the same time.

Outside of work I enjoy hands-on projects like making cardboard costumes and brewing good coffee. I also spend time fishing and working on creative projects.